Mr Smalls

If you think great food brands require a massive corporate budget to launch, think again. Mr Smalls started in 2020 during the peak of the Covid pandemic, shifting from clothing imports to a humble container coffee shop selling candy and bubble waffles. Today, it has evolved into a full-scale culinary phenomenon, drawing foodies from Johannesburg, Durban, and beyond!

The secret? Complete recipe perfectionism. Nick sits down with the owners to discuss how they tasted their signature menu items thousands of times before serving them, including an incredible eight-month process just to perfect their iconic burger sauce. Combined with a relentless focus on world-class customer service and community growth, this local gem is a masterclass in pure South African hustle. Beyond the massive feast, this episode celebrates the spirit of the Cape Town hustle. From selling out of a garage to creating a household name, it’s about family, dedication, and proving why you should never be shy to build your dreams from the ground up.

Read our disclaimer about Halal restaurants here.

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